The phase: “Hey, add me on Facebook!” is commonly heard these days, whether in schools or at workplaces. “Facebooking” has become a world-wide widespread activity among people of all walks of life to stay connected with their friends online, with Ivy Bean, aged 102, as the oldest Facebooker in the online portal.
Facebook started in 2004, mainly as an internet portal for users to keep in touch with their friends and family. It evolved over the years into a powerful networking site, not only for individual users, but also for businesses to showcase their product and services. To date, it has over 174 million active users (source: Facebook), equivalent to 35 times the entire population of Singapore! The dynamics of facebook are amazing, and outshone many other similar sites such as MySpace and Friendster. I am one of the millions, guilty of logging into my Facebook account daily, to check on my friends' updates and interesting applications available. It has become almost like a daily ritual of a religion.
Businesses hitch on the millions of population readily available on Facebook as a mega market to penetrate into for their products and services through networking. Many small-medium enterprises benefited from drawing more awareness of their businesses through advertising on Facebook for free through group networking.
In this current technology-savvy society, Facebook acts as an incredible medium to stay closely in touch with one another.
Image Source : Facebook
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